Start Thinking About Your Niche Market
First, take an honest look at your areas of expertise. What do you know a lot about? This should include both base knowledge and the latest trends about a particular industry as it is today.
If you are a freelancer, finding your niche market is the first step in creating a successful presence online. Whether you are trying to better establish a brand on the digital front, or you are your brand, nothing is more important in the beginning than finding a category where you fit.
In fact, failing to find a specific niche and branching out too wide is a big reason so many sites fail to gain traffic. It is also why people who have started out a bit more broad tend to narrow their scope as they grow, having seen the error of their ways. They correct the problem and suddenly mild success becomes boundless. If you are considering a website of your own, keep this in mind.
Here’s how to find and conquer your niche market.